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NGO Logos

Logo for care, sympathy, and love

NGO logos have to carry a feeling of sympathy and care for the society and so, the overall look and feel of an NGO’s logo would contain symbols and text that has a pleasant appearance and gives a sense of security to the viewer. Designing a logo for an NGO is tactful and requires as much of the skill as any other logo design would do. Names of such organizations reflect welfare of society and tend to arouse the emotional aspects of the viewer, therefore logo designs have to be aligned with that feeling that goes in conformity with the message it intends to convey. Care is taken not to impart any racial or ethnic discrimination through symbolism, as not all the designers know the symbolic representations of racism and other discriminations. The element of familiarity of a logo ought to be immense in NGO logos, since it has to be recognized and memorized by the viewers so that it captures a little space in the minds of the viewers. Recalling of such logos is easier and hence, a greater share of the potential market is probable to be captured.





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